To celebrate the launch of the new PUMA Brasil, SIZE? invited me to create a "Day in the Life" exploring the creative process behind my photography and the cultural influences that shape my work.
Growing up between Brazil and London has given me a unique perspective on storytelling. My work is heavily inspired by the people, communities, and everyday moments that define the places I photograph. through fashion, or the authenticity found in real-life interactions, culture has always been at the heart of my creative direction.
Rather than producing a traditional campaign , this project offers an honest look into my world following me throughout the day as I document the city, work with the team, and capture the moments that inspired the imagery behind the campaign.